Analytics consulting and management to Collect Your Data & Transform it Into Useful Information
Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Dashboards let you monitor many metrics at once.
Basing your business decisions on empirical data is crucial to ensure you have enough evidence to suggest that you are not simply throwing your money away. Google Analytics is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behavior (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes
Marketing Campaign Optimisation:
The optimization of marketing campaigns is an ongoing process, but unless you know you are making steps in the right direction, you could actually be making changes which mean your campaigns perform worse than they did beforehand. This is where Google Analytics data is golden. By understanding what works and what doesn’t, you can be sure to invest your time optimizing the right activities and dropping those that don’t work.
Website Usability Improvement:
BBy understanding how visitors use your website, you can determine where your website fails in satisfying those users. This can be as simple as viewing which pages have the highest bounce rate (and therefore, drive users away from your website), through to in-depth content analysis, so that you understand what type of content users are looking for on your website.
Target Audience Identification:
It’s likely you already have an idea of your audience, but the Audience reports within Google Analytics allow you to determine whether or not your perception is correct. These reports offer a whole host of user-specific information, great for understanding your target audience. This information includes elements such as user locations, age, gender and even interests
Our Data Analytics Services
Big / Fast
Fast data is the application of big data analytics to smaller data sets in near-real or real-time in order to solve a problem or create business value. The goal of fast data is to quickly gather and mine structured and unstructured data so that action can be taken.
Business analytics (BA) refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning.
Dashboards often provide at-a-glance views of key performance indicators relevant to a particular objective or business process. In the other, "dashboard" has another name for "progress report" or "report."
Data Mining &
Regression is a data mining technique used to predict a range of numeric values (also called continuous values), given a particular dataset.
Predictive Data Analysis
Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modelling, and machine learning, that analyze current and historical facts to make predictions about future or otherwise unknown events.